What We're Fixing

The French word for retail in the 1800s meant "to cut off" as in to buy in bulk and sell in pieces. Back then, retailers saw themselves as just one small part of the supply chain, and they priced accordingly, with modest margins.

Today, retail has flipped. Stores call themselves "brands" and mark up prices by 200–300% over their cost, hiding behind buzzwords like CAC, YOY growth, and market share.

I’m not here for that.

Every product on this platform has a simple, honest markup: just 14% over the cost I pay directly to manufacturers. 

No bloated branding, no fake luxury - just well-made products that match or beat the quality of what you'd find at any big-name retailer in India.

If you’ve found your way here, thank you. You deserve to save more and still get the best. And if you believe in what we’re building, do tell a friend. We don’t spend on ads - because that cost gets passed on to you. We grow through word of mouth, not marketing budgets.